Nike TVC: Don’t Listen to Words of Discouragement

Nike Korea TVC Motivates and Gives Chills

Every athlete, professional or amateur, has heard words of discouragement. Nike knows this.

Nike also knows that younger athletes often hear such negative comments from the very adults who should be encouraging them.

And that’s what makes this recent Nike commercial in Korea so powerful:

Kudos to the agency Wieden + Kennedy Tokyo and Nike for showing young athletes, or any of us for that matter, not to let these outside voices of deterrence become our inner voices. In fact, in keeping with the powerful Nike brand, the underlining message is that our inner voices should always be telling us “Just Do It.”

This is a well-executed commercial, one which will undoubtedly give chills to a few viewers. And it is so congruent with the Nike brand.

I suspect it will also help motivate a few of us as well.

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